We wanted to discuss 1 way to get your customers coming back to your brewery more frequently. It is often overlooked but it can be a powerful tool that requires little to no cost.
What we are talking about is Email Marketing.
The first step is building a mailing list. Do you currently have an email or mailing sign up feature on your website? Are you giving people the opportunity to stay in the loop?
Email Marketing increases brand awareness, keeps customers informed and helps you to get new clients through your doors.
It can help you reach customers in a way that no other platform can. On social media, often times feeds are flooded with imagery, videos, articles, etc.. It can make it hard to stand out.
With email marketing you can reach your customers inboxes directly to inform them of events, specials, new beer releases and more.
It does not have to be a complicated and time consuming process. We can recommend companies with easy to use templates so that you can quickly create and send out emails to your customers who want to hear from you.
John Smith may not have had plans for the evening but then he gets an email from your brewery about a special beer release tonight and then just like that, his mind is made up. He will stop by after work to grab a bite to eat and a couple beers and may even give his friends a heads up and invite him to join them.
Email marketing is free and easy way to reach you customers more directly. We recommend building your mailing list if you haven’t started already!
At Brewing Sites mailing list opt ins are a standard feature that we setup at no extra charge for all of our clients.
