As a brewery owner when you are developing your brewery marketing plan you may have asked yourself: Does my brewery really need a website? We’re going to go over some key points when it comes to your brewery website that should help answer this question clearly.
Often times your website is your customers first impression of your brewery. It could even be considered an extension of your brewery. It allows you to build a solid brand image before people ever even walk into your door. When you consider the significance a brewery website can have, you’ll be asking yourself how you ever thought you had considered ditching it in the first place.
With the rise of social media, we’ve had some customers tell us that they update everything on Facebook and therefore have no need for a website. We’d like you to consider that while Facebook, Instagram and other social media platforms can be a fantastic way to interact with your clients, update them on the latest beer release or keep them in the loop for upcoming events- there are limitations and concerns with solely using social media.
The most important thing to consider is that Facebook is a 3rd party company. If Facebook decided to shut down your Brewery Facebook page with no warning, you could lose everything that you’ve spent years building. Your ‘fan base’ or customers who follow your page, content, reviews and more could be entirely wiped out.
The second thing to consider is that since Facebook is it’s own entity you ultimately have limited control regarding how your Facebook page looks. You can customize your cover photo, your profile photo and even write a bio but you are still subject to the limitations of the platforms styling.
Social media platforms are a great tool and can provide a number of benefits when used in conjunction with your website. However to truly build a solid brand image, a brewery website is essential.
There are countless benefits to having a brewery website in addition to the ones already discussed such as better control over tracking your web traffic and results, credibility, extending your brand and showcasing what makes you different from other breweries.
You can also generate revenue by selling merch or gift cards on your website, (since it’s open 24/7) as well as direct people where they can find your beer, display what’s currently on tap, keep people informed of your upcoming events and even show off images of your brewery.
Your brewery website is essentially the hub of your business online. When it comes to brewery marketing, it’s one of the most important and crucial elements. It is one central point where people can discover your brand and find everything they need to know about your brewery.