Brewing Up Engagement: Social Media Best Practices for Your Craft Brewery

Brewing Up Engagement: Social Media Best Practices for Your Craft Brewery
Brewing Up Engagement: Social Media Best Practices for Your Craft Brewery


With countless platforms available, it can be challenging to navigate which strategies work best for your brewery. We wrote Brewing Up Engagement: Social Media Best Practices for Your Craft Brewery to help you focus on the top four social media platforms – Instagram, Facebook, X (Twitter), and TikTok – to help breweries stay on top of the latest trends and maximize engagement.

Utilizing social media effectively requires a combination of strategic planning, engaging content, and timely interactions with your audience. This article is for readers that already have a basic grasp on how to use these social media tools, so our emphasis will be on providing advanced strategies to elevate your brewery’s online presence and help it stand out from competitors. Our guide will help you craft a unique and robust social media plan that resonates with beer enthusiasts and builds a passionate community around your brand.

Key Takeaways

  • Leverage Instagram, Facebook, X (Twitter), and TikTok for greater brand visibility and engagement
  • Adapt advanced social media strategies for stronger online presence and differentiation
  • Foster an enthusiastic community through content and responsible social interactions

Crafting Your Social Media Strategy

As the leading craft brewery website platform provider, we recognize the power of social media in engaging with your beer drinkers and fans. To maximize your reach and promote your brand, let’s focus on crafting a robust social media strategy tailored to your brewery’s needs. In doing so, you’ll utilize platforms including Instagram, Facebook, X (Twitter), and TikTok while considering advanced strategies for better engagement.

Implementing Best Practices

In order to leverage your social media presence, you’ll need to follow a set of best practices that will help you connect effectively with your audience:

  • Know your audience: Understanding the demographics and preferences of our beer drinkers will help drive content that resonates with them, ensuring high engagement rates.
  • Create consistent branding: From your logo to the tone of voice, every aspect of your social media channels must be cohesive to establish a strong brand identity. Consider the differences of each platform and how your users use them, but brand consistency is key.
  • Utilize visuals: Adding eye-catching images and videos of your brewing process, finished products, and behind-the-scenes footage will significantly boost your appeal.
  • Interact with followers: Fostering a two-way conversation is crucial. Promptly respond to comments, messages, and mentions to build a loyal fan base.
  • Leverage hashtag campaigns: Create and join relevant hashtags to expand reach and promote your brewery’s unique offerings.
  • Share user-generated content: Reposting content from your fans will not only validate their support but will also reinforce trust in your brand.
  • Collaborate with influencers: Work with local influencers and enthusiasts to authentically promote your brewery to their followers.
  • Integrate social media with your website: Ensure your website prominently displays and integrates to your Instagram gallery, Facebook news feed, and Facebook events perfectly making it seamless for users to navigate between platforms and be able to do more through your website, which is the most powerful part of your digital presence that you own and control.
Mini Beer

How to Engage Your Audience

Tactics for Increased Engagement

In order for your craft brewery to thrive on social media, it’s essential to engage your audience effectively across Instagram, Facebook, X (Twitter), and TikTok. We have gathered some insider tips and tricks to help you boost your engagement rate:

  • Post visually appealing content: High-quality images and videos of your brewery, products, and events can drive higher engagement rates. Do not cover all of them with tacky looking words, or other elements. Keep your images clean.
  • User-generated content: Encourage customers to share their experiences with your brand via hashtags or mentions. Repost this content to showcase your followers’ support and appreciation, which can build trust and loyalty.
  • Be timely and consistent: Post regularly to keep your followers engaged and maintain consistent branding to establish a recognizable identity.
  • Host contests and giveaways: Running a contest or giveaway with valuable prizes can motivate your audience to engage, like, comment, and share your content.
  • Ask questions and respond to comments: Encourage conversations by asking thought-provoking questions and responding to comments or direct messages in a timely manner.
  • Use targeted hashtags: Utilize relevant and trending hashtags to reach your target audience and boost your visibility. Use a unique one for your Brewery on all platforms as well.

Understanding Audience Behavior

To maximize audience engagement, it’s crucial to understand the behavior of your followers on each platform:

  • Analyze your metrics: Social media metrics like likes, comments, shares, impressions, and clicks can provide valuable insights into your audience behavior. Utilize native analytics dashboards to monitor your performance. Generally, we see TikTok with the highest engagement, then Instagram, Facebook, and followed last by X (Twitter) across breweries.
  • Identify optimal posting times: Understanding when your audience is most active will help you plan your content schedule, ensuring your posts are more likely to receive higher engagement. This varies by Brewery, and platform.
  • Create platform-specific content: Each social media platform has unique features and preferences, so tailor your content accordingly. For example, share short, catchy videos on TikTok and drive them to your website, while using Facebook for detailed event updates that automatically integrate on your website for a seamless user experience.
  • Adapt to platform algorithm changes: Social media algorithms are constantly changing, so stay up-to-date with the latest trends and best practices to ensure your content reaches and engages your target audience.
Dogs in Brewery

Role of Different Social Media Platforms

Instagram Stories and Reels

Instagram is an excellent platform to showcase your craft brewery’s personality, culture, and products. We recommend leveraging Instagram Stories and Reels to engage with your audience in a more interactive and dynamic way. Stories for those temporary 24-hour updates, while Reels feature short, 15-30 second videos. Generally, Instagram is best for this although Facebook is starting to catch up in popularity as Meta continues to change.

Consider posting regular content like behind-the-scenes footage, brewing processes, and upcoming events to keep your audience informed and entertained. Engaging visuals, like stunning photos and captivating videos, can make a lasting impression and capture the essence of your brand. Remember to use those hashtags related to your brewery and the craft beer community to increase visibility and discoverability!

Facebook News and Events

Facebook is a staple in social media engagement, granting the opportunity to reach a broad audience. Focus on sharing news, events and updates on your brewery’s Facebook page. Utilizing the Events feature is a great way to promote and manage upcoming events such as beer releases, tasting sessions, and happy hour specials. Don’t forget to integrate with your website like we do for ALL of our customers here at Brewing Sites.

Be sure to cross-promote your Instagram content on Facebook to increase engagement across platforms and save your time. Ensure that featured posts, photos, and videos align with your brand identity, encouraging users to explore further.

Having Fun on X (Twitter)

X (Twitter) is the platform to share quick updates, interact with your followers, join community conversations, and show off your personality. Embrace a lighthearted, friendly tone in your tweets, and showcase your brand personality with a touch of humor. Include relevant hashtags related to craft beer and your brewery.

Consider engaging with fellow breweries, influencers, and beer enthusiasts through retweets, replies, and mentions. Sharing quick updates on new beer releases, promotions, and events can generate excitement and drive traffic to your website or physical location. Remember to balance promotional tweets with engaging and enjoyable content.

Why TikTok Matters

While TikTok may seem like an unconventional choice for a craft brewery, it offers unique opportunities to tap into a younger audience and make a splash with creative short-form videos. Experiment with fun, playful content such as brewing tutorials, employee spotlights, and challenges. Leverage the platform’s features like soundtracks, filters, and effects to create an appealing, immersive experience for viewers.

TikTok challenges and trends are effective ways to attract attention and encourage user-generated content. Collaborate with influencers or fellow breweries to increase your reach and engagement. As with other platforms, remember to maintain a consistent brand identity and use relevant hashtags to maximize your visibility within the craft beer scene.

Content Marketing in Craft Breweries

Crafting Engaging Posts

In the competitive craft beer industry, it’s crucial to create captivating content for use on social media platforms. As another reminder, engaging posts help you stay connected with your existing customers, attract new audiences, and build brand loyalty.

To craft engaging posts:

  • Keep it visual: Share eye-catching images and graphics. This could include pictures of your brews, behind-the-scenes looks at your brewing process, or striking label artwork.
  • Tell a story: Use captions or text overlays to share the backstory behind your beers, your brewery’s history, or your team members’ experiences.
  • Experiment with formats: Don’t be afraid to try different content formats. Short-form videos, GIFs, and carousel posts can generate buzz and keep your audience interested.
  • Be authentic: Showcase your brewery’s unique personality and values in your content. Authenticity resonates with customers and sets you apart from the competition.
  • Encourage engagement: Ask questions, create polls or quizzes, and invite your audience to chime in with their thoughts. This builds a sense of community around your brand.

Leveraging Video Content

Video content has the power to drive significant engagement across various social media platforms, especially Instagram and TikTok. Including videos in your content marketing strategy can boost your brewery’s visibility and help you tap into new audiences.

Here are some tips to effectively leverage video content:

  • Share videos natively: Upload your videos directly to the platforms instead of posting links. Native videos get more visibility in news feeds and autoplay, drawing in users.
  • Optimize for mobile: Make sure your videos are easily viewable on mobile devices, as most users access social media on their smartphones.
  • Deliver value: Focus on creating high-quality videos that inform, entertain, or inspire your audience, such as behind-the-scenes brewing, interviews with brewers, or event highlights.
  • Go live: Take advantage of Facebook, Instagram, or TikTok’s live video features for special events, beer releases, or Q&A sessions to connect with your audience in real-time.
  • Utilize video tools: Instagram Stories, Reels, IGTV, and TikTok videos are all excellent tools to showcase your brewery and connect with your audience in creative ways.

By crafting engaging posts and effectively leveraging video content, you can forge stronger connections with your customers and boost brand awareness, positioning your craft brewery for success.

Toy Brewer

Community Building and Social Responsibility

Fostering Online Community

All craft breweries should take advantage of the social media platforms like Instagram, Facebook, X (Twitter), and TikTok to build and strengthen online communities. By cultivating brand ambassadors and sharing high-quality, educational information, you can establish yourselves as leaders in your local community. Engaging online adds value to your followers and encourages people to get involved in conversations around your brand.

Here are some tips for fostering a thriving social media community:

  • Create content: Share interesting and relevant content that sparks conversations and showcases your brewery’s personality. Include images and videos that highlight the brewing process, feature events, and introduce staff members.
  • Respond to comments: Engage with followers by responding to comments, answering questions, and thanking them for their support. This helps to build authentic connections with your audience.
  • Follow industry trends: Keep up with relevant industry news, articles, and influencers. Retweet or share content that resonates with your community and participate in relevant trending hashtags or discussions.

Advocating for Social Responsibility

As a craft brewery, you should recognize the importance of acting ethically and responsibly in every aspect of your business. Using social media platforms is an excellent way to advocate for and demonstrate your commitment to social responsibility.

Here are some ways to incorporate ethics, responsibility, and charity into your social media presence:

  • Support local causes: Use social media to promote and share information about local fundraisers, community events, and charitable initiatives that align with your values.
  • Demonstrate sustainability: Show followers your commitment to sustainable practices, eco-friendly ingredients, and waste reduction measures. Share behind-the-scenes looks at how your brewery is minimizing its environmental footprint.
  • Partner with nonprofits: Use your platform to raise awareness of nonprofit organizations that have a positive impact in your community or the industry.
  • Educate consumers: Share articles, videos, and resources about responsible consumption and alcohol awareness.

By focusing on community building and social responsibility, you can use the power of social media to elevate your craft brewery’s profile and create authentic connections with your audience while promoting a positive impact in your community.

Rubber Ducky


In our quest to elevate your craft brewery’s presence on social media, we’ve employed several best practices. We’ve recognized that great marketing is a key driver for increased engagement. By creating appealing content, using quality photos to showcase your beer and events, and collaborating with other businesses, we’ve been able to tap into new audiences and maintain strong relationships with your existing followers.

Besides partnerships, integrating your social media efforts with your website has helped provide a seamless experience for visitors. When your customers visit your website, they should be able to easily engage with your social media platforms. This makes them feel connected to your brewery even when they’re not physically present.

You should establish an editorial calendar to plan and schedule your social media posts. Consistency is essential in crafting an online identity, and by keeping up with a well-thought-out schedule, you can better communicate with your audience, keeping them informed about our upcoming releases, events, and promotions.

Customer service should be another crucial aspect of your social media strategy. Be attentive to customer feedback and engage with them through your platforms, addressing any concerns or questions they may have. By offering top-notch service, you ensure that your customers feel valued and heard, leading to stronger loyalty and repeat patronage.

In conclusion, your brewery’s social media endeavors need to encompass great marketing, quality content creation, meaningful partnerships, seamless website integration, a consistent editorial calendar, and exceptional customer service. By following these best practices, you will be able to continuously improve your online presence and foster stronger connections with your customers.

Astronaut Drinking Beer

Frequently Asked Questions

Can I integrate Facebook News & Events into my Website?

Yes, you can integrate both Facebook News & Events into your brewery’s website, seamlessly. By doing so, you can keep your audience updated on your latest happenings and directly share news about upcoming events. Contact us to learn more about how we achieve this and much more. Integrating Facebook Events & News into your brewery’s website can enhance user experience and save your time.

What are some engaging content ideas for beer-related social media posts?

Engaging content ideas for beer-related social media posts include:

  1. Sharing behind-the-scenes glimpses of your brewing process, highlighting your unique brewing methods and ingredients.
  2. Featuring your team members and their stories, showcasing the human side of your brewery.
  3. Organizing interactive polls, quizzes, or trivia related to your beer, brewing techniques, or the craft beer industry.
  4. Showcasing beer and food pairings, with tips on matching your beers with different dishes.
  5. Sharing seasonal and limited-edition beer releases, exclusive offers, and promotions to create buzz and excitement.

Remember to maintain an authentic and interactive tone that reflects your brewery’s personality and values.

What role does Brewing Sites play in brewery social media?

Brewing Sites is a brewery website design and platform company with all of the features you need including a beer finder, online store, custom tap list integration and much more. We can assist with integrating your social media platforms, into your website, amplifying your online presence and facilitating seamless engagement with your audience. By partnering with us, you can efficiently utilize social media to expand your brewery’s reach, attract more customers, and strengthen your brand.

How can I attract more customers to my brewery using social media?

Attracting more customers to your brewery using social media involves:

  1. Enhancing your online presence and visibility through eye-catching visuals, engaging content, and consistent branding across platforms.
  2. Targeting your local community and leveraging geo-tagged content to reach potential customers nearby.
  3. Collaborating with influencers and local partners to expand your reach and create a buzz around your brewery.
  4. Organizing social media contests, giveaways, and engagement campaigns to encourage user-generated content and foster a sense of community.
  5. Monitoring social media metrics and analytics to evaluate your campaigns, refine your strategies, and maximize your marketing ROI.

What strategies do successful craft brewers use in their social media marketing?

Successful craft brewers use the following social media marketing strategies:

  1. They maintain an authentic and consistent brand voice and visual identity across platforms, reflecting their brewery’s core values and personality.
  2. They share stories and content that resonate with their target audience, fostering emotional connections and loyalty.
  3. They harness user-generated content by featuring customer photos, testimonials, and experiences, building credibility and trust.
  4. They collaborate with influencers, media, and other breweries to mutually benefit, grow their reach, and create cross-promotions.
  5. They actively engage with their audience, soliciting feedback, responding to comments and messages, and nurturing customer relationships.
Grand Central Showcase

Your Hard Work Deserves a Great Brewery Website

After learning how to master your social media, the next step is properly integrating it and showing off on a beautifully designed brewery website. At Brewing Sites, we offer an all-in-one website platform built specifically for craft breweries.

Our award-winning sites make it easy to showcase your amazing social media presence, while promoting your beers, events, and brand story. Key features like integrated e-commerce, mug club management, and SEO best practices help connect you with local beer lovers and drive online sales.

Don’t leave your Breweries information stuck on these free platforms you don’t control! Schedule a demo now to see how Brewing Sites’ platform can turn your social media into an effective online showcase. Our brewery website experts will guide you through site options tailored to your brand and goals.

See for yourself how our powerful platform can transform your vision into an amazing web presence in no time. Lock in your free custom demo today and let’s discuss how Brewing Sites can help you share your brewery’s story!

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